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Goal: site creation for the dealer of paints and varnishes.

ICA concern releases woodworking production of global standards. Considering the reputation of the company and high quality of its products, we created a corresponding site for the local dealer.

Idea and realization

The design of the site is very appealing and moderately colorful. It has pleasant “wooden” shades and corresponding images. It has mostly pleasant light wooden shades; the pages are completed with images of ships that create a romantic mood.

Variant refused by art-director

The modules are wisely organized, with a separate production catalogue. The modules include basic information such as news and useful information concerning product usage. The site also has a search bar in the right top corner, allowing fast search of a necessary product.

What is remarkable about the site are the advantages of the company, that are placed separately in the bottom. Despite the location, they are easily noticeable due to bright graphics and right font size and color.


ICA site was an interesting and beneficial project for us to work on. Fortima studio received extra experience in developing complex sites and the ICA company received a qualitative result.